How to Business Plan Pt 10 of 10 - Tips for presenting your plan

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Presenting your business plan

To make sure your business plan has maximum impact, there are a
number of points to observe.
Keep the plan short - it's more likely to be read if it's a manageable
length. Think about the presentation and keep it professional - even if
you only intend to use the plan in-house. Remember, a well presented
plan will reinforce the positive impression you want to create of your
business.

Tips for presenting your plan

Include a cover or binding and a contents page with page and section numbering.

Start with the executive summary.

• Ensure it's legible - make sure the type is ten point or above.
• You may want to email it, so ensure you use email-friendly formatting.
• Even if it's for internal use only, write the plan as if it's intended for an external audience.
• Edit the plan carefully - get at least two people to read it and check that it makes sense.
• Show the plan to expert advisers - such as your accountant - and ask for feedback. Redraft sections they say are difficult to understand.
• Avoid jargon and put detailed information - such as market research data or balance sheets - in an appendix at the back.
• Make sure your plan is realistic. Once you've prepared your plan, use it. If you update it regularly, it will help you keep track of your business' development.

Looking for a free business plan example?
visit Bplans and get 500+ Sample Business Plans.